'Can't get your kids to focus on homework? Give them blueberry juice to boost their brainpower' this title captures the audience mainly from the obvious, straight to the point rhetorical question. It allows parents and mothers to automatically question whether this article would relate to them and make them want to read on to find a solution to the problem addressed. The second sentence in the title is a blunt answer to the question, which makes it seem like there's more to the point and makes the reader question this so called solution to years of problematic homework. The use of alliteration in the title creates a concise way of getting the point across. 'blueberry, boost, brainpower' all are words which allows the audience to directly understand the information given and helps to bury the words and points in their mind to help it stick and be memorable later on.
Underneath the title there are three bullet points that highlight the key ideas suggested in the article:
- Scientists believe flavanoid chemicals improve blood flow to the brain
- Primary-age children were given cognitive tests after different drinks
- They ignored distractions and performed better after consuming berries
The fact that the first bullet point is expressing that scientists and research has been involved in this article is vital because it shows there is a form of evidence and proof that this theory has been trialed and tested and has obviously gained some sort of result to make it into the news. The second bullet point shows that an experiment has been done related to this theory and the use of the word 'cognitive' expresses that the children's senses, behavior, intelligence and thinking had all been taken into consideration when trialing this. The last bullet point is brief and straight to the point without any weaknesses to the experiment being shown. The fact that these short, straight to the point bullet points are placed straight after the title makes the article more defined and eye catching, making the reader want to read these points then follow on by reading the full article. These bullet points give a quick opportunity to grab in the reader, highlight the main ideas and make the reader feel obliged to read the full thing.
The first couple of lines in the article are again three, short sentences that explore the subject in more detail yet keep it very short, light and not in bulky paragraphs. This keeps the readers attention and doesn't allow the mind to drift and get distracted by other articles or thoughts. There is a large image after these three short sentences of a little girl picking from a pile of blueberries:
This image is also the main image when you first see the advertisement of the article. It suggests children and health, which gives clues before you even read the title. This image grabs the audience and gives them something visual to look at. There is another image further down on the article after a couple more lines of article information. The picture shows primary school children participating in class, this photo also captures the audiences attention and gives them something to break up the text which is important as it keeps the reader constantly interested.
The article is kept very short and brief which allows it to keep the readers attention and get a point across without going in too much detail. The use of the name 'Professor Williams' makes the theory sound more professional and reliable because of the expert name given for someone usually involved in science. Another factor included in the article that would also make it seem more true and a professional tried and tested theory is when they mention 'The study, published in the European Journal of Nutrition, used a powder made from wild berries to make the drinks' This short, simple sentence gives strong information about how this theory has been backed up by including a large company and well known authority to make the tests appear very active in a greatly recognized international industry.
No comments:
Post a Comment